ignovation

Ever walked out of an innovation session with ideas you've heard before and deflated by the rational barriers of your market or category? Yup, we have too.

'ignovation' is our collaborative and immersive innovation workshop that uses behavioural psychology to reveal the emotional essence of your product and lead us to unique and unexpected areas of investigation. 

Subconscious

System 1 thinking

Conscious

System 2 thinking

System 1 thinking

The instinctive brain dominates our purchasing decisions - even in high interest categories. Successful brands make decisions easy and pleasurable for the consumer. That's what 'ignovation' is all about - getting in touch with your system 1 brain.

System 2 thinking

Our system 2 brain is the voice on your shoulder that always makes you question your immediate reaction to something. It can make coming up with new ideas pretty difficult. 'ignovation' understands the need for rational thought but enables it to become a filter at the end of the innovatory process rather than a barrier at the start.