Fuller's Kitchen

Making Fuller's food as famous as it's beer

We were challenged to reinvent the way people think about Fuller’s food, and help the brand to become as famous for food as they are for beer.

The key was to elevate the status of Fuller’s food from a pub offering to restaurant quality food in a relaxed pub environment. The campaign ‘We Take Taste Personally’ launched under the overarching brand ‘Fuller’s Kitchen’. Using real Fuller’s chefs overlaid with their own quotes about their attitude towards food we were able to deliver an authenticity to the campaign, and inherently communicate values that are motivating to customers, such as fresh food cooked on site.