Fuller’s Get Together

Celebrating 173 years of Craft

Fuller’s wanted to create a celebration to mark their anniversary, and re-engage its extensive product portfolio with both bar staff and consumers.

To achieve this, we created the inaugural Fuller’s Get Together, an event celebrating 173 years of Fuller’s brewing in London.

The campaign ran across Fuller’s estate of pubs and was dual purpose – targeting the employees in the week leading up to the birthday with incentivised learning, and consumers on the day itself with discounted Fuller’s pints at £1.73, online content, pub events and prizes. The activity was also supported with a social media campaign to drive sign-ups.