Fuller's at the RWC

Converting rugby fans into punters

Our brief was to create an engaging campaign to leverage the 2015 Rugby World cup and drive footfall in Fuller’s pubs through the tough Autumnal trading period.

Strategically piggy-backing the London Pride Made of London campaign we launched Made of Rugby in approximately 900 pubs, with innovative in-pub collateral, out of home sites and social content.

The campaign was a phenomenal success, seeing a dramatic rise in footfall across the estate, leading to bolstered sales and profit throughout the period.