Our task was to develop a website to refresh the existing portfolio credentials and launch a refreshed Food & Beverage offering across ‘High Roller Estate’. We needed to drive awareness of the London portfolio and present the venues as credible destination venues.
We closely analysed the unique offerings of each of the four exclusive casinos – using ignis insight we identified that it was necessary to strengthen the brand identity with a core brand positioning. The first job was to re-shoot the entire property portfolio and implement an integrated PR and advertising campaign in time for London 2012.
With a growing relationship, ignis continues to solidify Genting UK’s strategic and visual identity through tactical press and PR campaigns, ongoing consultancy and marketing opportunities.