What happens when you mix Jameson Irish Whiskey with a first for WDF idea? The Jameson #BeOriginal360 Photobooth, that’s what.
We invited Gatwick travellers to #BeOriginal in our bespoke 360 photobooth for a chance to win St Patrick’s Day in Dublin that same year. Custom built tech that linked the photobooth to the screens in Gatwick airport meant that whenever a photo was taken, it was streamed live to everyone in departures. That meant they could share in participants' Original moments.
The all-expenses paid trip to Dublin was documented by our winners and their adventures will be used by the brand to create engaging content with a really emotive story at its heart. For WDF especially, this activation was an example of a brand moving away from a price and promotion focussed strategy and engaging with their audience on a fun, exciting and emotional level.