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London Pride

Fuller's encourages everyone to #RunWithPride at the London Marathon

For the Virgin Money London Marathon, we worked with Fuller’s to create their on-course branding, expo stand and their social media campaign, based on the mascots running the marathon.

Before the day, through social media and the supporter leaflets we promoted the campaign #RunWithPride, encouraging people to vote for which mascot they thought would complete the marathon the quickest, with free pints being given to people who backed the winning mascot.

On the day, social media posts of the mascots at various points along the course allowed people to keep up with their progress through the marathon.

Through hit squads handing out branded items at the halfway zone and at different pubs, people were encouraged to photograph the mascots as they ran, and share these photos with the #RunWithPride to win a free pint.

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