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London Pride

Fuller's #RunWithPride

As the official beer of the London Marathon for the last 12 years, London Pride has a proud history of celebrating every runner tackling the 26.2 mile course. Whether they be a seasoned veteran or a marathon newbie, London Pride supports all who embody the spirit of the London Marathon, so how best could we celebrate this ongoing partnership around the Marathon?

We created 10 short social media videos celebrating the characters that the running community love to hate. Posted across social media these helped to create a buzz around the brand in the run up to the London Marathon.

The London Pride stand at the London Marathon expo invited all 40,000 runners to come and sample London Pride, play pub games, and have their photo taken as a London Pride mascot for the chance to win a place in the 2019 London Marathon. On marathon day Brand Ambassadors around the course ensured the crowds were able to show their support with London Pride merchandise, while the London Pride Halfway zone created an unforgettable atmosphere to help the runners through the course.