Macdonald Hotels and Resorts

A unified look for a unique portfolio of hotels

Working with MacDonald Hotels and Resorts as brand guardians, ignis developed a clear strategy for ‘group’ success – establishing a strong overall brand identity to ensure consistency across channels and properties.

Following on from this, Macdonald Hotels & Resorts tasked ignis with shaking up their autumn activation strategy to reinvigorate the season. We created an Autumn Firework campaign that surpassed its targets of £700k revenue.  Using an iconic venue and adding relevant seasonal identity, featuring the strong price offering to maximise take up, we eventually exceeded £1m in revenue and achieved a ROI of 12.05%