We were delighted to pick up the award for the best use of content in a live or virtual event at the Drum’s inaugural B2B Brave Awards in New York last week. Recognition from an illustrious judging panel compiled by one of our industry’s pre-eminent global communication platforms was testament to a creative solution that engaged its audience in a conversation that brands don’t often want to have.
A fantastic team effort saw our Future of Brands campaign for JTI beat off stiff competition from a number of international agencies from across the pond and beyond. The creep of regulatory legislation around the globe is a reality and something that is already having huge consequences on a wide range of industries, not least our own. It is also particularly gratifying to see the subject of encroaching regulation celebrated by a judging panel comprised of a wide range of senior figures within the business and creative communities. The conversation has begun!
You can see the full case history here