ignis unveils Retailemetry™

ignis featured their proprietary attitudinal and transactional data software platform at the inaugural TFWA Digital Village in Cannes, which attracted 1,361 visitors.

Retailemetry TM is a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in a retail environment. That data, such as demographic, attitudinal and purchase insights, can then be accessed in real-time to monitor, measure and report on the success of each event activation.

A record number of visitors attended the TFWA World Exhibition & Conference last week In total, 6,812 visitors attended the event, which took place at the Palais des Festivals last week on 1-6 October.

Stephanie Whitaker, MD of ignis says, ‘We have developed proprietary retail software to meet demand. We were excited to showcase it in Cannes, at the inaugural TFWA Digital Village. This provided a brilliant platform to showcase Retailemetry TM and a great ignis team effort led to many great conversations and interest by the travel retail industry across the globe.