Sheraton Hotels & Resorts' internationally acclaimed attitude to customer service focuses on the small things that make a difference: simple, human actions that help their guests feel more looked after. We were tasked with amplifying this proposition to an international airport audience and beyond.
Airports are full of media and digital signage showcasing brand messages, but we wanted to bring Sheraton's human brand offering to life. So, that's what we did. Turning advertising screens into interactive concierges that engaged passengers in real time. Providing surprise and delight moments to make their journey's just a little easier by lending a helping hand.