With the explosion of the gin category every premium bar is saturated with the stuff. So launching a brand needs more than just an authentic story. It needs bar tender advocacy at the very heart of the activation. After all, we all love a recommendation from an expert.
Beefeater 24 LDN Xposed celebrated the brand's 24 botanicals and Daring London Glamour. Challenging 24 upcoming fashion photographers and 24 London bartenders to create images and cocktails that would bring the brand's attitude to the capital's gin obsessed audience.