Elephant Atta

Westmill Foods Experiential Campaign

Elephant Atta needed to reconnect with their core consumers and remind them how their consistent quality, natural freshness and great taste has made them the leading premium flour brand in the UK. So how best could we demonstrate this in the lead up to Diwali, a time synonymous with friends and family coming together with food at the very heart of this celebration. 

We developed an experiential campaign touring culturally relevant, family friendly food festivals with our mobile kitchen inviting visitors to try our tasty chapati’s. Consumers had the opportunity to win a cook book and create their own personalised and festive cha-pizza (chapati pizzas!) with delicious toppings freshly made with Elephant Atta flour.