WORKCONNECT

MOXY HOTELS

The art
hunter

A pixelated Girl with a Pearl Earring remixed as a Moxy Vogue cover with a QR code

The challengeCheck in.
Play on.

For a Moxy B2B sales event in Paris, we turned brand discovery into something guests could experience for themselves. Inspired by the city’s art and street culture, we created a playful hotel-wide challenge that got guests moving, interacting and discovering what makes Moxy different.

Play video

DiscoverThe Moxy
Gallery

Hidden around the hotel were five iconic artworks, each given an unexpected Moxy remix. Guests had to hunt them down, scan QR codes and unlock animated content to build their own digital Moxy Gallery. Find all five and complete the collection to claim a prize, with Marriott Bonvoy members unlocking a premium reward.

DiscoveryGamified

By turning the hotel into the game, we made brand education feel less like a sales pitch and more like a Moxy experience. A simple digital mechanic encouraged guests to explore, interact and engage with the brand on their own terms, bringing Moxy’s playful personality to life while giving guests another reason to discover more.

RESULTS

100%

ATTENDEE
SIGN UPS

 

65%

CHALLENGE
COMPLETION RATE

 

1,020

DIGITAL INTERACTIONS
IN JUST 3 HOURS
next