PEPSI MAX
Football
Nation
NationwideSummer
of football
Football’s biggest summer turns pubs into stadiums, bringing fans together for every goal, miss and moment. We helped Pepsi MAX bring its England partnership to life with venue takeovers, POS kits, social assets, consumer promotions and live experiences. From Pace Ball challenges to Big Talk interviews, fans had more ways to join the action.
Direct to your phoneHalfway line
challenge
Fans were invited to take part in the Pepsi Max Halfway Line Challenge, a mobile game unlocked by buying a Pepsi MAX and scanning a QR code. Players swiped a virtual ball towards the line for the chance to win a Pepsi MAX pint or football-themed prizes.
