PEPSI ICE CREAM
House
of Treats
treat yourselfYou deserve
a treat
As an official partner of The O2, we created a two-part Pepsi fan experience around the sell-out shows of a globally famous female pop artist. Turning pre-show downtime into part of the entertainment and putting Pepsi centre stage in the fan experience.
Share the momentThe fan journey
With a predominantly Gen Z and young-millennial audience arriving ready to share the moment, we created a two-part experience spanning the full fan journey.
Outside the venue, fans sampled Pepsi Ice Cream flavours, building excitement and driving trial before heading inside.
