WORKCONNECT

TAMPAX

Saved
my fest

Be youExpress
yourself

At Reading Festival, Tampax wanted to put confidence, preparation and self-expression at the heart of the festival experience. We helped bring the #TampaxSavedMyFest campaign to life through a vibrant Get Ready With Me activation across six campsite tipis, creating a dedicated space where festival-goers could get ready, discover the product range and feel ready to make the most of the weekend.

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Tampax takeoverThe takeover

Each teepee was transformed into a Tampax takeover, complete with mirrors, music, streamer installations and a dedicated Glam Station with a stylist. Festival-goers could personalise their look with face pearls, do their make-up and capture content before heading into the arena.

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ConnectionMoments
of connection

Alongside the experience, product education, sampling and social engagement were brought together through an interactive Spin to Win mechanic. Visitors could pick up Tampax sample packs featuring three different absorbencies, follow Tampax on TikTok via QR code and win branded festival essentials including water bottles, bucket hats, fans and tote bags. The result was a memorable brand experience that helped Tampax connect with Gen Z in a moment that mattered.

RESULTS

4

days of
Activation

 

6

Festival
Tipi Takeovers

 

6,000

Prizes
Given Away
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