WORKCONNECT

TANGO STRAWBERRY

Chicken
shop rave

A can of Tango Strawberry

Get Tango’dServing bangers
and chicken

To launch Tango Strawberry, we took the brand somewhere unexpected, turning a chicken shop into the hottest party in town.

So, when a Chicken Shop Rave featuring TikTok DJ sensation Fish56Octagon came to South London, we took over the store - turning it into a fully branded Tango Strawberry experience that brought together music, culture and a bold new flavour.

Play video

Maximum hypeA reason to
show up

By transforming an everyday retail environment into something completely unexpected, we gave audiences a reason to turn up, get involved and share the experience, driving awareness and putting Tango Strawberry firmly at the heart of Gen Z culture.

In the momentPutting Tango at the
Heart of Gen Z Culture

We put Tango Strawberry at the centre of a high-energy Gen Z moment, taking the launch of the new flavour somewhere unexpected. Through the full-store takeover and Spin to Win, we brought Tango’s personality to life and gave Gen Z a reason to get involved with the brand, not just see it.

RESULTS

+240

EVENT
ATTENDANCE

 

+110

PRIZES
WON

 

1,000s

OF SOCIAL
INTERACTIONS
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